Marketing is both a sprint and a marathon. In this article, we break down the two essential sides of marketing: lead generation and brand awareness. Discover why both are critical for long-term business success, and how GoDak’s indoor Digital Signage Network can help you stay top of mind and grow your customer base.

One person. Lots of hats. I was recently talking to a small business owner about marketing basics and strategy, and they shared a common challenge many face: they knew what needed to be done but were struggling to execute. The problem? Their key team members were necessarily juggling multiple roles. Marketing was just one responsibility among many, making it tough to…

Marketing isn’t a solo effort—it’s a team sport, and as a business owner or stakeholder, your sense of ownership is essential. Whether you’re working with a full marketing team or just one person, your active involvement ensures the strategy aligns with your company’s vision and goals. When stakeholders collaborate closely with marketing, creativity thrives, and the brand identity becomes stronger and more authentic. So, take ownership, invest in the process, and have fun with it—because when you engage, the marketing results will be far greater than the sum of the parts.